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Apple’s Scary Fast Treat: 2023 M3 Recap

dark black figure

M&Ms Everything Matte Black

Apple gave us an extra M in our M&Ms this year with their sweet announcement of the upgraded MacBook Pro and iMac models with M3 chip lineup. This unexpected treat piqued the interest of many, and it definitely did not disappoint.

Apple M3, M3 Pro, and M3 Max Chip Lineup

The MacBook Pro lineup and new iMac are now super-supercharged thanks to the M3 family of chips which continues to set Apple apart from the rest with industry-leading performance and power efficiency.

Apple M3

With M3, you get faster performance with the ability to maximize battery life:

  • Up to 22 hours of video playback; up to 15 hours of web browsing
  • Peak performance cores that are up to 30% faster than those in the M1 family
  • Efficiency cores that are up to 50% faster than the efficiency cores in M1
  • Rendering speeds that are up to 2.5x faster than on the M1 family of chips
  • A Neural Engine that is 60% faster than the Neural Engine in the M1 family of chips

In short, M3 is Better. Faster. Stronger. If you’ve been holding onto your Intel-based iMac or MacBook Pro this update should be what you need to make the jump!

MacBook Pro 14–Inch and 16-Inch With M3 Family of Apple Silicon

gentleman on macbook

The new MacBook Pro with M3 chip lineup is perfect for college students and coders, to entrepreneurs and creators of any kind. While every level of MacBook Pro is a game changer, M3, M3 Pro, and M3 Max blow performance and power efficiency out of the water.

With a faster Neural Engine, enhanced Liquid Retina XDR display, up to 22 hours of battery life, support for even more unified memory, multiple port versatility, and a new out-of-this-world Space Black finish for M3 Pro and M3 Max models, this is the Pro of Pros.

The fact that you can score a brand new MacBook Pro M3 starting at just $1,599 is a major plus in my book, but my most favorite part? That slick new Space Black color. But I’m a sucker for aesthetics.

three macbooks lined up

iMac With M3

The world’s favorite all-in-one computer saw its first upgrade since 2021 and is even more powerful and capable with the M3 chip.

The remastered 24-inch iMac comes with more GPU cores and up to 24GB of unified memory, the perfect duo for productivity and creativity, and is ideal for families, students, and small businesses alike. Plus, the vibrant colors and sleek design add a beautiful design element unique to you and your space. The Mac continues to be the perfect solution for a home/family computer.

woman and kids looking up on imac m3

Upgrading or Trading Up to Mac with M3

Wondering the prime time to make a Mac upgrade? You can find the best time to trade-in on our website, or visit us in-store to get a quote!

The marvelous Macs with M3 will be available in-store on Tuesday, November 7th 2023. Come let us help you compare these new machines to our selection of previous generation and certified pre-owned to find the Mac that is just right for you.


Amy Prince

Amy Prince is the Content Strategist and Analytics Marketer for Retail Channel Partners, where she continues to ignite her passion for creating meaningful and data-driven content. Amy's love for language and learning prompted her to study abroad and teach English to kids in China for 10 exhilarating months. When she's not burying her nose in tabs upon tabs of research articles, she's breathing through her workouts or snuggling with her cats and binge-watching her latest Netflix obsession. You can find her on LinkedIn.

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